Entrepreneurship for the rest of us : how to create innovation and opportunity everywhere

Resource Information

The work Entrepreneurship for the rest of us : how to create innovation and opportunity everywhere represents a distinct intellectual or artistic creation found in Kent District Library. This resource is a combination of several types including: Work, Audio, Nonmusical, Sounds, Music.

Label

Entrepreneurship for the rest of us : how to create innovation and opportunity everywhere

Title remainder

how to create innovation and opportunity everywhere

Statement of responsibility

Paul B. Brown

Creator

• Brown, Paul B

Contributor

• Synnestvedt, Erik

Author

• Brown, Paul B

Narrator

• Synnestvedt, Erik

Subject

• Creative ability in business
• Success in business
• Entrepreneurship
• Employee motivation

Language

eng

Summary

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt-and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example, they never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won't all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win

Member of

• hoopla (Digital media service)

Accompanying matter

technical information on music

Cataloging source

Midwest

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

PerformerNote

Read by Erik Synnestvedt

Target audience

adult

Transposition and arrangement

not applicable