Coverart for item
The Resource The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman

The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman

Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Title
The king of Madison Avenue
Title remainder
David Ogilvy and the making of modern advertising
Statement of responsibility
Kenneth Roman
Title variation
David Ogilvy and the making of modern advertising
Creator
Subject
Genre
Language
eng
Summary
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals
Biography type
individual biography
Cataloging source
DLC
http://library.link/vocab/creatorName
Roman, Kenneth
Dewey number
  • 659.092
  • B
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
  • HF5810.O34
  • HF5810.O34
LC item number
  • A3 2009
  • A3 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Ogilvy, David
  • Advertising executives
  • Advertising agencies
  • Advertising
Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [249]-271) and index
Control code
ocn256763859
Dimensions
25 cm.
Edition
1st ed.
Extent
xiv, 282 p., [8] p. of plates
Isbn
9781403978950
Lccn
2008040118
Other physical details
ill.
System control number
(OCoLC)256763859
Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman
Publication
Bibliography note
Includes bibliographical references (p. [249]-271) and index
Control code
ocn256763859
Dimensions
25 cm.
Edition
1st ed.
Extent
xiv, 282 p., [8] p. of plates
Isbn
9781403978950
Lccn
2008040118
Other physical details
ill.
System control number
(OCoLC)256763859

Library Locations

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      42.9035071 -85.6940628
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