The Resource Pink ribbons inc., (electronic resource)

Pink ribbons inc., (electronic resource)

Label
Pink ribbons inc.
Title
Pink ribbons inc.
Contributor
Subject
Language
eng
Summary
The ubiquitous pink ribbons of breast cancer philanthropy - and the hand-in-hand marketing of brands and products associated with that philanthropy - permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer ? more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem? In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a "dream cause."
Member of
Cataloging source
Midwest
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
Credits note
Directed by Lea Pool
Intended audience
Not rated
PerformerNote
Barbara Ehrenreich, Dr. Susan Love, Barabara Brenner, Ellen Leopold, Dr. Olufunmilayo Olopade, Samantha King
http://library.link/vocab/relatedWorkOrContributorDate
1944-
http://library.link/vocab/relatedWorkOrContributorName
  • Ehrenreich, Barbara
  • Love, Dr. Susan
  • Brenner, Barabara
  • Leopold, Ellen
  • Olopade, Olufunmilayo I
  • King, Samantha
Runtime
98
http://library.link/vocab/subjectName
Documentary
Target audience
adult
Technique
live action
Label
Pink ribbons inc., (electronic resource)
Link
Instantiates
Publication
Color
multicolored
Configuration of playback channels
unknown
Control code
|aMWT11043084
Dimensions
  • other
  • unknown
Extent
1 online resource (1 video file (ca. 98 min.))
Form of item
electronic
Governing access note
Digital content provided by hoopla
Medium for sound
other
Other physical details
sd., col.
Publisher number
MWT11043084
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
Stock number
11043084
System details
Mode of access: World Wide Web
Video recording format
other
Label
Pink ribbons inc., (electronic resource)
Link
Publication
Color
multicolored
Configuration of playback channels
unknown
Control code
|aMWT11043084
Dimensions
  • other
  • unknown
Extent
1 online resource (1 video file (ca. 98 min.))
Form of item
electronic
Governing access note
Digital content provided by hoopla
Medium for sound
other
Other physical details
sd., col.
Publisher number
MWT11043084
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
Stock number
11043084
System details
Mode of access: World Wide Web
Video recording format
other

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      43.0588446 -85.6909448
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